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Continue reading →: Hook, line, and sinker: How anchoring bias reels in your customer’s wallet
Anchoring bias is like a turbocharged engine under the hood of your business strategy. When driven with wisdom and ethics, it can propel your pricing strategies and skyrocket perceived customer value. But don’t forget the golden rule: customer relationships are the bricks and mortar of your business castle. While it’s…
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Continue reading →: The battle against ‘commodified’ is upon us
Opportunities abound for those who dare to embrace the peculiarities of this new world order. Discover your own magical value proposition, resist the siren call of imitation, and stay true to your brand’s authentic essence. Find out how.
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Continue reading →: Learning to tango with a Porcupine
When faced with the conundrum of authenticity or poker face, perhaps the answer is not an either/or, but a delicate balance of both. Twirl on the stage of life, embracing your true feelings while recognizing the need for a poker face when circumstance demands.
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Continue reading →: A compact crew of wonder-whizzes
If you want to give your team a fighting chance, you need to take a good hard look at how you’re set up for success. Let’s be real, it only takes one weak link to bring down the whole chain.
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Continue reading →: The sky’s the limit, folks!
Developing a growth mindset involves adopting a set of beliefs and attitudes that allow you to learn and grow from challenges and failures. Here are some tips on how to develop a growth mindset.
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Continue reading →: Not overwhelming your porridge
Not too little, not too much, but juuust enough to keep your audience engaged and interested. How to master the Goldilocks Effect for the perfectly tailored message!
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Continue reading →: Influencer’s influence influences
Move over, traditional marketing tactics! Today’s savvy brands are teaming up with influencers to win over hearts, minds, and wallets – and they’re doing it with style, sass, and sky-high returns!
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Continue reading →: Up, close, and personal with Felina
INTERVIEW: What’s it like to be an AI? Do you ever feel jealous of humans for their ability to experience love or happiness?
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Continue reading →: When it touched a chord
There is something extraordinary in businesses that find their unique voice and share it with the world. Some examples.
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Continue reading →: The tight-rope walk
If you’re a B2B seller and your clients are cutting costs, squeezing more value, what should you do?
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With A Straight Bat 