Human Behavior | Psychology

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Looking around closely, you will find that an external locus of control has taken over most of our present-day mindset. And as people make up organisations, take leadership roles, and build products and solutions, there is an alarming “sameness” in most things we see. Original ideas, standout leaders, and differentiated offerings are increasingly becoming rare. Instead, we are becoming look-alike, risk-averse, compliance-inclined, and good “first copies.” The number of times I hear people say, “let’s do this as ABC is doing the same,” is nothing short of absurd.
The reason for this is simple: it’s easier. We like to stick with what we know, and when we see someone else doing something well, we want to copy them because that makes us feel safe. But the problem with this approach is that it leads to a homogenisation of ideas, products, services, and people. And we are suffering it almost every day—threatening our ability to innovate and evolve as individuals, organisations, and brands.
There is a need to challenge the current state of being. We need to change the way we think about innovation. And we can do it by changing our mindset so that instead of thinking about “how” we innovate, we think about “why” to overcome the limitations of our current approach.
It is about getting the locus of control back—shifting from an external focus on what we see around us and how it compares to what has already been done—to an internal focus on why we do things and who we are as individuals and organisations.
>> MORE IN A PODCAST coming soon…
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